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Home March 12, 2010

Surface Prep
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Avery Dennison Creates RFID Division

Published Friday, September 24, 2004

PRESS RELEASE PASAENA, CA, USA — Avery Dennison Corp. reports it has formed a new business unit dedicated to the manufacturing and marketing of low-cost radio frequency identification (RFID) inlays and tags. According to the manufacturer serving the pressure-sensitive label market, Avery Dennison will leverage the company's existing distribution system by marketing the RFID inlays and tags to its label converter customers. Says Avery Dennison CEO Philip Neal, "Retail, pharmaceutical, and packaged goods companies throughout the world are confirming that pressure-sensitive labels are ideal vehicles for carrying an RFID chip and antenna." Avery Dennison's new RFID business will ...

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