February 2010 PFFC

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Brand Protection with Micro-Dots

Web Exclusive Protecting products against counterfeiting or identifying fraudulent import is a major concern of the supply chain. It is certain to be a constant and sustained battle. Now brand owners have a new weapon based on digital imaging, supported by continuous development in consumer electronics and global access to efficient, secured data communications networks and services. Today almost every branded product is targeted by counterfeiters. The multiplication of supply sources in this global economy is a key factor in the multiplication of counterfeiting attacks, including domains with a well-established and regulated ...

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