December 2009 PFFC

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Educate the consumer to become a better customer.

Future Probe '95, a recent conference, sponsored by Packaging Group Inc., featured more than ten presentations on the nature and future of the food service industry. With retail sales at $295 billion and manufacturer's shipments of $97 billion, the industry deserves a full scale marketing effort on the part of the converting industry. One of the best papers at the conference was prepared by Marvin A. Spira, director of Eastern Dairy, Dell, Bakery Association. He spoke about how the food service industry impacts the consumer. While his comments were directed toward a specific region of the country, his ...

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