February 2010 PFFC

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Be A Good Citizen

Green Converting What do the ancient Iroquois, Thomas Jefferson, and many of today’s leading companies have in common? They all embraced a philosophy that has become known as “sustainable development.” Today, this philosophy encourages manufacturers to balance the “triple bottom line impact” of their operation—people, profit, and planet—when making business decisions. John Bernardo, founder of Sustainable Innovations, Boise, ID, and a recent speaker at Heidelberg’s open house in Kennesaw, GA, provides businesses with analysis and support for introducing sustainable operations into their cultures. He says the inevitable emphasis on today’s bottom line can lead shortsighted companies to focus ...

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