February 2010 PFFC

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Lightfastness in Package Printing

When you take into account the time and effort spent on supplying packaging with precise colors, it follows the expectation that these colors should stay the same during the product use cycle. Noticeable fading or hue shift of a corporate color projects a negative quality and freshness image to the consumer. Some of the largest product claims result from neglecting to match the required permanence of the print color to the package application. There is no way to bring back a faded package. Fortunately, there are well-established protocols to avoid fading problems based on end-use exposure. It is ...

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