February 2010 PFFC

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Digital Printing, Part 2 | Commercial

Some part of many converters' total business is now more suited to digital rather than analog printing. This could be as much as 10%-15%, and use of a digital press frees up the analog presses for the business to which they are better suited. With digital capabilities, converters could in fact target business that currently is not attractive. In addition, the converters then would gain digital printing knowledge and capabilities in preparation for what seems to be an inevitable future trend. This perhaps allows printers and brand owners to design for digital, where appropriate, rather than designing within ...

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