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Home July 30, 2010

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Digital Detection

Published Wednesday, July 01, 2009

Online digital authentication uses a direct link between a brand product examiner and a secured computer that automatically performs a “genuine or fake” verdict. This provides an instant warning if fakes are uncovered, enabling brand owners to react rapidly to combat defrauders. Today, low-cost consumer electronics devices (flatbed scanners, cell phones, digital cameras, etc.) can be used by anyone to authenticate genuine items from fakes worldwide. Digital & Sensory Authenticators Protecting the packaging and labeling of branded products against counterfeiting or fraudulent reimportation can be performed using the following two main approaches: Add a feature to the ...

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